Last edited by Dakasa
Friday, April 17, 2020 | History

5 edition of The other guy blinked found in the catalog.

The other guy blinked

Roger Enrico

The other guy blinked

how Pepsi won the Cola wars

by Roger Enrico

  • 2 Want to read
  • 20 Currently reading

Published by Bantam in Toronto, London .
Written in English

    Subjects:
  • Pepsi-Cola -- Marketing.

  • Edition Notes

    Includes index.

    StatementRoger Enrico and Jesse Kornbluth.
    ContributionsKornbluth, Jesse.
    Classifications
    LC ClassificationsHD9349.P4
    The Physical Object
    Pagination280p. ;
    Number of Pages280
    ID Numbers
    Open LibraryOL16832545M
    ISBN 100553173901
    OCLC/WorldCa59205416


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The other guy blinked by Roger Enrico Download PDF EPUB FB2

The other guy did NOT blink. Haha. The switch to "New Coke" was one of the greatest marketing coups in capitalistic history. Coke got more press and sold more units during and after that brilliant publicity stunt than ever before.

People were actually importing left over "Old Coke" syrup from places like Australia. Coke emerged from that the Cited by: The Other Guy Blinked book.

Read 16 reviews from the world's largest community for readers. The intimately detailed, juicy insider's story of the leading /5. The Other The other guy blinked book Blinked tells the story from Pepsi's point of view.

> The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead.

(Goodreads)Cited by: Download the other guy blinked or read online here in PDF or EPUB. Please click button to get the other guy blinked book now. All books are in clear copy here, and all files are secure so don't worry about it.

The other guy blinked: how Pepsi won the cola wars. Roger Enrico, Jesse Kornbluth. Bantam, 14 other sections not shown. Common terms and phrases. The Brand Marketing Book: Creating, Managing, and Extending the Value of Joe Marconi Snippet view - /5(2). I ran across my copy of The Other Guy Blinked in a box of books the other day.

I hadn't read it since back when I bought it in the late 80's when the book came out in paperback. I sat down and reread it.5/5(4). The Other Guy Blinked: How Pepsi Won the Cola Wars by Jesse Kornbluth, Roger Enrico and a great selection of related books, art and collectibles available now at Get this from a library.

The other guy blinked: how Pepsi won the cola wars. [Roger Enrico; Jesse Kornbluth] -- The inside story of the business war that shook the soft-drink industry--the battle between Coca-Cola and Pepsi. Roger Enrico, the president of the. ISBN: OCLC Number: Notes: Includes index. Description: viii, pages ; 18 cm: Responsibility: Roger Enrico and Jesse Kornbluth.

The Other Guy Blinked: How Pepsi Won the Cola Wars by Kornbluth, Jesse; Enrico, Roger and a great selection of related books, art and collectibles available now at Find helpful customer reviews and review ratings for The Other Guy Blinked: How Pepsi Won the Cola Wars at Read honest and unbiased product reviews from our users.

Pepsi has not yet won the cola wars, but its Wunderkind provides a breezy anecdotal account of how his hang-loose company has managed to pull even with the redoubtable Coca-Cola.

Covering much the same ground as Thomas Oliver's praiseworthy The Real Coke, The Real Story, Enrico offers a brisk rundown on the long-running rivalry and his own career.

The bulk of the fast-paced narrative, though. The other guy blinked: how Pepsi won the cola wars | Roger Enrico, Jesse Kornbluth, Jesse Kornbluth | download | B–OK. Download books for free. Find books. The Other Guy Blinked: How Pepsi Won the Cola Wars by Jesse Kornbluth, Roger Enrico.

Bantam. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. The other guy blinked: how Pepsi won the cola wars by Enrico, Roger; Kornbluth, Jesse. Publication date Topics Pepsi-Cola Company, Coca-Cola Company, Soft drink industry, Frisdrankenindustrie, Concurrentie, Pepsi Cola, Coca-Cola Company Internet Archive Books.

American Libraries. Buy Other Guy Blinked: How Pepsi Won the Cola Wars by Roger Enrico, Jesse Kornbluth online at Alibris. We have new and used copies available, in 2 editions - starting at $ Shop now.

The Other Guy Blinked: How Pepsi Won the Cola Wars Hardcover – Oct 1 by Roger Enrico (Author) out of 5 stars 2 ratings. See all 3 formats and editions Hide other formats and editions.

Amazon Price New from Used from Hardcover "Please retry" — CDN$ CDN$ PaperbackReviews: 2. Read Book Online Now ?book=The Other Guy Blinked and other Dispatches from the Cola Wars.

Upon hearing this news, the American Secretary of State Dean Rusk whispered to NSA McGeorge Bundy “We were eyeball to eyeball and I think the other guy just blinked”.

Browse more videos. Playing next. That, for me, was a truly mind- bending book, which changed my beliefs about how language evolved.

"Through the Language Glass" sounds equally wide-ranging -- the blurb on the American edition says adds as a subtitle "Why the World Looks Different in Other Languages".Reviews: The Other Guy Blinked and other Dispatches from the Cola Wars by Roger Enrico; Jesse Kornbluth.

Bantam, Mass Market Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name.

The spine remains undamaged. The Other Guy Blinked How Pepsi Won the Cola Wars (Book): Enrico, Roger: Baker & TaylorThe inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century.